The (Not So) Secret Science Of Whiskey Value When Investing

The (Not So) Secret Science Of Whiskey Value When Investing

When people discover I’m the founder of an ultra-rare whiskey company, I can guarantee at least one question: “Jay, which bottle of whiskey should I buy that’s going to grow fastest in value?” My answer always begins with the words, “It has very little to do with luck.” Read my latest Forbes article – ‘The (Not So) Secret Science Of Whiskey Value When Investing‘ – to find your answer