The Case for Collecting

The Case for Collecting

Why your collection of rare whiskeys might be more valuable than you think

For casual drinkers, whiskey is nectar for memorable nights. But for Jay Bradley, it helped turn a major disappointment into a successful new business venture.

After the Ireland native lost his restaurants in a business deal gone sour, he was sipping whiskey with his ailing father and imagined owning not just a bottle of his favourite spirit, but something much bigger. What if there was a business opportunity to be found in collecting something he enjoyed so much? A company was born. Bradley’s Whiskey & Wealth Club helps connoisseurs turn their drive to procure the world’s rarest spirits into collections that could be worth millions of dollars, if properly curated.

Commenting on the current market and the benefits of alternative investment in Bloomberg LP article – The Case for Collecting, read the full piece here.